Visual Merchandising plays an important role in increasing the sales of any retail store. The presentation and display of the merchandise play a big part in attracting the customers into the store and prompting them to buy the products.
Mannequins are the artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative. It is the attractive mannequin which pulls the customer into the store.
Mannequins are used to highlight the unique collections of the store and attract the customers into the store and thus increase the revenue and profit. Mannequins display the latest trends in fashion and influence the customers to buy the particular merchandise and they are also responsible for up selling at the retail store.
Speak of up selling, it is a sales mechanism where the sales representative strives hard to convince the customers to buy extra items or expensive merchandise and thus increases the revenue of the store.
For example, a customer might go to purchase a single pair of footwear. It is up selling when the sales man influences the customer to buy two pairs instead of one.
Mannequins help the customers to understand what would look good on them. The customer might not understand how a particular bag would look with a particular dress or for that matter which fashion jewellery would add elegance to a particular outfit.
The retailer must smartly decide the entire look of the mannequin.
Amanda went to buy a nice dress for her office party. The mannequin wearing a blue dress at a retail store immediately caught her attention and she decided to buy it. The retailer had sensibly also added a blue neckpiece and a trendy clutch to the mannequin for the complete look.
Amanda was not very sure what she wanted to wear along with the dress. The moment she saw the mannequin she knew what would look good on her. Not only did she purchase the dress but also the neckpiece along with the clutch. Sometimes you can’t decide what all would look good on you; a mannequin helps you decide the same.
While choosing a mannequin, here are some points to be considered:
First, make sure the mannequin is not too heavy and the shape and size of it must be according to your target market.
Second, the mannequins must not act as an object of obstacle and they should never be kept at the entrance or the exit door as they block the way of the potential buyers.
Third, carefully select what you want your mannequin to wear and the clothes should look properly fitted on the mannequin. Avoid using unnecessary pins.
Fourth, change the position of the mannequins frequently and they should not be dirty or have unwanted stains.
Last but not least, the clothes on the mannequins should be according to the season and changed at regular intervals to avoid monotony.